A century-old and solid company, an intelligent strategy, a reliable product. In the first decade of the 2000s, driven by a bullish cycle in the Brazilian economy, HDI, a German company focused on auto insurance, prospered and quickly became the fifth largest insurer in Brazil. However, the country’s economic decline plunged the automotive sector into a dire crisis, with repercussions on HDI’s business. In addition, new players appeared on the market offering online services and making intensive use of technology while the popularization of apps focused on urban mobility has revolutionized the relationship between cars and people. SONNE arrived at HDI with the mission of helping a cohesive and experienced group of C-level executives to develop a new strategic plan; after all, it was necessary to go beyond selling motor vehicle insurance. After performing a conscientious analysis of the company’s assets and consistent studies of the market and the competition, SONNE was able to recommend a portfolio diversification and to build, together with the team, a value proposition that surprised and engaged the heads of the company: to position HDI as the insurance company that accompanies its client’s journey of mobility, regardless of how that journey is realized. With that, HDI takes a big step towards a future in which cars will be less and less present while people will be moving more and more.