Challenge

The main challenge was to build long-term strategic planning that was both credible and ambitious; able to inspire and compel everyone involved.

Passion and professionalism were vital to attract and generate the engagement of the right stakeholders in order to make results possible and generate a positive impact – not only in the world of sports, but also in the business world and in the lives of thousands of people throughout Brazil, forming and developing athletes, people and citizens.

The goal of having 5,400 athletes at INSTITUTO TÊNIS was defined based on statistical premises and multifactorial analyses in comparison to the most powerful and leading countries in the world of tennis.

“Every month we held meetings with employees and presented our numbers. It was clear and evident: we were coming out of the bind. That year, 2015, SONNE saved our company.”