SONNE is:

– not an advertising agency or agency of publicity (whether on-line or off-line)

– not a live-marketing agency (for events, activation and brand experience)

– not a financial and auditing consultancy (finance, accounting, taxes)

– not an M&A consultancy (for mergers and acquisitions)

– not a turnaround consultancy (for financial recovery)

– not an executive search & replacement consultancy – (for outplacement and hiring of executives)

– not a human resources consultancy (for training, enablement and human resource development)

– not an architectural or business ambiance office

– not a market research institute

– not a graphic design and branding studio (for brand identity, packaging, graphic material)

It is worth mentioning that some of our specialties include services that are in fact related to companies in the sectors listed above but, since we consider some of these services to be strategic in nature, such services are part of SONNE’s scope of work, as can be seen on our specialties page.

In addition, we have an extremely qualified and select range of partners who we recommend when we are requested to do so by our customers.

 The cornerstone and base of SONNE’s credentials is the personal and professional trajectory of its founder and CEO, which can be viewed in his public profile on LINKEDIN – https://www.linkedin.com/in/maximilianotozzinibavaresco, complemented by the numbers highlighted on the “About” page of the website, and by interviews, articles and publications of case in the specialized media. But above and more important than all that, read the opinions and testimonials of SONNE’s customers. And do not hesitate to talk to one or more SONNE customers; they are the best and most reliable source of information you can access.

The scope of SONNE’s work covers eight fronts: strategy, management, design, marketing, knowledge, innovation, brand journey and brand experience, in addition to the implementation of strategic planning. The themes that pertain to each of these fronts are listed on the SONNE “specialties” page and can also be found in greater detail in the brochure available for download on this same page of our website.

SONNE DOES NOT undertake projects with a scope of work involving other fronts and themes, such as: compliance, logistics, technology, governance, finance, among other excluded themes, unless they are listed on the “specialties” page of our website and detailed in the brochure available for download.

SONNE’s differentials compared to other strategic planning consultancies are: 

1 – We work in an agile and systemic manner through a proprietary concept and methodology called ABOVE ALL© which is represented graphically below. This allows our customers to centralize their decisions for all the strategic fronts under a single contract of engagement they can trust and rely on, and without conflicts of interest.  

2 –We implement what we plan, that is, we carry out and make the strategy and its consequences happen in practice until it impacts our clients and our clients’ customers and consumers.

3 – We offer services suited to each business need and context presented on our “solutions” page for a much more attractive investment than what is charged by multinational consultancies. And we can share part of the risks and results at the conclusion of our projects.  

SONNE was established in 2009 and has been headquartered at the same address since then. In this decade of existence in the market, it has developed more than 80 projects for companies of all sizes and market segments, totaling over 100,000 hours of consulting services provided in strategic planning focused on its specialties.

SONNE means SUN in German – the origin of the surname of the company’s founder and of his ancestors who were from Bavaria, Germany. The colors blue and gold used in the brand and institutionally in the company’s communication unconsciously evoke images and projections of success, wealth, seriousness and intelligence.

SONNE’s modus operandi, or ‘how it operates’, can be defined based on two concepts in LEAN – which is the basis of AGILE; and SYSTEM DYNAMICS. This in practice means that we seek to minimize risks while pursuing measurable results and maximization of the value perceived by customers throughout the entire process. We deliver each initiative in the shortest possible time and our recommendations and judgments are based on the ecosystem to which the company belongs and on the company itself as a whole.

– Time (linked to the number of hours allocated and in days, weeks or months of the project)

– Complexity (linked to the number of variables and time horizon of the scenarios contemplated in the project)

– Difficulty (linked to the effort and necessary initiatives throughout the project)

– Scope (linked to the number of specialties and the respective themes covered in the project)

– Risk (linked to the division between fixed fees and the potential for variability of compensation in the project – when previously agreed)

At SONNE, each commercial proposal is customized and presented based on this set of criteria to be validated and approved by the customer prior to the start of any project.

• Perform co-management of your business

• Provide any type of individual feedback on their performance in the company to partners and executives

• Audit and supervise result indicators

• Teach to or know more than you and other company executives do about your company and the market in which it does business

• Debate issues regarding themes related to micromanagement or other technical themes associated with your business

• Perform routine, tactical and operational activities related to your business

• Make decisions for you on behalf of your executives or third parties

• Negotiate or be paid for any type of activity apart from our commercial proposal and detailed in our contract for rendering of services

• Raise or capture direct or indirect investments for your company

• Allow any interference with regard to our proprietary concept, methodologies and tools – including, but not limited to, third parties and other consultants

Owner, founder or heir

– Increase EBITDA and profit
– Ensure revenue growth
– Perpetuate the brand and the company
– Plan the future of the company
– Professionalize management

Executive manager – C-level or director

– Increase EBITDA and profit
– Make their mark in the history of the company
– Ensure results for shareholders
– Plan the future of the company
– Strengthen or create an organizational culture

Marketing, branding or sales manager

– Increase market share and revenue
– Increase awareness of the company’s brand
– Ensure ROI
– Plan sales and marketing campaigns

Human resources or people & management manager

– Attraction, retention and talent development
– Organizational climate
– Individual and team performance
– Career path
– Purpose, values and principles

Research, market intelligence or innovation manager

– Structure, disseminate and preserve the company’s knowledge
– Analyze and supply other areas of the company with data and information
– Create and implement innovations that produce results
– Analyze and understand market trends
– Analyze and understand the behavior of customers/consumers