SONNE is a business consultancy focused on developing and implementing strategic planning.

SONNE’s scope of work covers eight fronts of action: strategy, management, design, marketing, knowledge, innovation, journey, and brand experience, in addition to the implementation of strategic planning. The topics contained in each of these fronts are listed on the “Specialties” page and further detailed in the brochure available for download on the same page of the website.

Os diferenciais da SONNE em comparação a outras consultorias de planejamento estratégico são:  

1- We act in an agile and systemic manner through a proprietary concept and methodology called ABOVE ALL©, which is graphically represented below. This enables our clients to centralize their decisions for all strategic fronts in a single, trustworthy, and conflict-free contract.
2- We implement what we plan, that is, we carry out and make the strategy and its developments happen in practice until impacting our clients’ customers and consumers.
3- We offer services tailored to each need and business context presented on the “Solutions” page with investment values much more attractive than those practiced by multinational consultancies. Additionally, we can share part of the risks and results at the end of our projects.

SONNE was founded in 2009 and has been headquartered in the same location since then. In over a decade of existence in the market, we have already developed more than 80 projects for companies of all sizes and market segments, totaling more than 100,000 hours of consulting services in strategic planning focused on our specialties.

Throughout SONNE’s consulting projects, we will:
• Use proprietary concepts, methodologies, and tools – exclusive
• Challenge myths, truths, and paradigms of your company or industry
• Distill the company’s vocation
• Understand the “whys”
• Identify assets, levers, gaps, competencies, strengths, and weaknesses and their correlations
• Propose clear and logical strategic moves
• Conjecture non-linear theses about the past and present
• Construct future scenarios and apply judgment amidst the inherent uncertainty and complexity of any strategic planning
• Make clear and objective recommendations, regardless of consensus
• Act independently and without conflicts of interest
• Approach our reflections in a systemic, extrapolated, and bias-free manner

The common characteristics of most companies that hire SONNE are related to aspects of the company and its leadership. They are generally medium and large-sized, family-owned businesses, ranging from the second to the third generation, or multinational corporations. In both cases, they have leadership – partners, CEOs, and directors – with complete autonomy to decide on their specialized service hires, without the need for justifications or a choice for international companies.

The time commitment required of partners, CEOs, and directors in a SONNE project varies according to the contracted solution and the scope of each project. In general, since we have applied methodology from start to finish, and our projects work on an agile and systemic model, project leaders and sponsors must keep in mind that they will need to invest between 1.5 and 3 hours per week in mandatory meetings and activities in which they will participate. Immersion projects generally require two full days for the retreat and another day for a workshop to complete the work.

NO. There is no need to have a professional responsible for strategic planning in the company. What is essential and non-negotiable is that the partners, CEOs, and directors are involved. It is not necessary that they are actively involved throughout the entire project, but it is important to designate a central figure to lead the project. There is also the role of the project leader, which will be performed by the person responsible for interacting daily with the SONNE project leader to make things happen according to the methodology and weekly activities. These are the only two mandatory figures in any SONNE project within the client company.

You can contact SONNE through the contact form; you can call us; or send a WhatsApp message to the same number: +55 (11) 3093-9191, in addition to being able to schedule a meeting directly on the site through the link available on several pages.

SONNE offers four distinct types of specialized services presented on the “Solutions” page of our website. The essential distinctions among the consulting modalities are: the time of work, the scope in terms of specialties and topics addressed, and the investment. Project implementation can be contracted under both consulting modalities, as well as independently, for the execution of existing plans. Other services are also available, such as market studies, business diagnostics, and lectures and mentoring conducted by our founder and CEO, Maximiliano Bavaresco – Access his profile on LinkedIn.

The investment value for each solution offered by SONNE varies based on some quite objective criteria, namely:
• Time (associated with the number of hours allocated and in days, weeks, or months of the project)
• Complexity (associated with the number of variables and time horizon of the scenarios conjectured in the project)
• Difficulty (associated with the effort and necessary initiatives throughout the project)
• Scope (associated with the number of specialties and their respective topics contemplated in the project)
• Risk (associated with the division between fixed fees and the potential project variable – when previously agreed)
At SONNE, each commercial proposal is customized and presented based on this set of criteria to be validated and approved by the client, before the start of any project.

SONNE projects begin to generate practical results immediately after the first meeting. Methodologically, more and more people are impacted by the process, by the analyses, by the decisions, etc., and thus a virtuous cycle of transformation and professional and business growth begins. Measurable results are not long in coming, and the variation of performance indicators is directly linked to the involvement and engagement of partners, CEO, and directors in the project. Results beyond expectations and the history of each company emerge, in general, between six and 12 months of the project, but there are no guarantees due to imponderable and uncontrollable internal and external issues.