ABOVE ALL©
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Strategy, Management, Marketing, and Design for Anticipating the Future, Understanding Your Customers, and Growing Your Business.
Maximiliano Bavaresco, CEO of the renowned consultancy SONNE, has created an innovative concept called ABOVE ALL© to guide companies on how to achieve their goals. This is the theme of his book, which is aimed at small and large companies, entrepreneurs, executives, and managers who want to invest in a self-awareness journey. The book covers topics such as strategy, management, marketing, and design to help businesses anticipate the future, understand their customers, and grow.
Estratégia, gestão, marketing e design para antecipar o futuro, entender seus clientes e fazer sua empresa crescer.
Um livro destinado a pequenas e grandes companhias, a empresários, executivos e gerentes que desejem investir em um mergulho de autoconhecimento.
Para orientar as empresas sobre como alcançar seus objetivos, Maximiliano Bavaresco, CEO da renomada consultoria SONNE, criou um conceito inovador denominado ABOVE ALL©, ou, em bom português, Acima de Tudo. Este é o tema deste livro.
“Max is an expert in strategic planning, and his work at Medcel produced results beyond expectations.”
PAULO GUEDES
Minister of Economy and former partner at Bozano Investments
MAXIMILIANO TOZZINI BAVARESCO
An entrepreneur and strategic thinker, he founded SONNE in 2009, a strategic planning consultancy focused on business, brand, and human behavior.
With a degree in administration, he has worked as a businessman and executive in the automotive industry and was an associated director at Giacometti Advertising & Branding. His education includes specializations at centers of excellence such as Singularity University, Columbia Business School, Sloan School of Management (MIT), Kellogg School of Management – Northwestern University, and The University of Chicago Booth School of Business. He lives in São Paulo with his wife and two children.
author of the book
MAXIMILIANO TOZZINI BAVARESCO
Empreendedor e pensador estratégico. Em 2009 criou a SONNE, consultoria de planejamento estratégico focada em negócio, marca e comportamento humano.
Formado em Administração, atuou como empresário e executivo do setor automotivo e foi diretor associado da Giacometti Advertising & Branding. Sua formação inclui especializações em centros de excelência como Singularity University, Columbia Business School, Sloan School of Management (MIT), Kellogg School of Management – Northwestern University e The University of Chicago Booth School of Business. Mora em São Paulo com a esposa e os dois filhos.
“Max is a visionary strategist with a forward-thinking approach. His consultancy provides valuable methodologies and tools for businesses and organizations seeking to transform their calling into a legacy for the country.”
SALIM MATTAR
Founder of Localiza
Business Ecosystem – Book Release
How to connect companies, brands and people
Released on 09/15/2020