Making your business walk the brand you talk.
Strategy
- Brand identity (strategic dimensions)
- Business diagnostics
- Business model and assets
- Due diligence of strategic assets
- Economic and financial model
- Future and strategic scenarios
- Instilling the corporate culture & realizing synergies
- Market and business analysis
- Market and business theses
- Market positioning
- Perception and value capture
- Qualification of customers and competitors
- Strategic statements and panels
- Value propostition
- Vocation, history and legacy
Management
- Career plan and map
- Change of management and culture
- Hiring, admission and integration process
- Macro processes and missions of areas
- Model of incorporation, succession and professionalization
- Organizational and operational structure
- Organizational diagnosis and assessment
- Performance assessment, orientation and dismissal process
- Profile and leadership requirements
- Remuneration reward and bonus system
- Remuneration reward and bonus system
- Required organization and team / staff
- Team and personal profiles
- Team and individual progress management
- Training/enablement and development process
Design
- Brand architecture and portfolio
- Brand diagnostic and market scenario
- Brand engagement and culture
- Brand extension and new brands
- Brand platform and pillars
- Brand system and brand management
- Brand identity (dimensions of expression)
- Brand positioning
- Language and contact points
- Name, signature and tagline
- Product conceptualization and packaging
- Resignification of brand and category
Marketing and Sales
- Action plan and go to market
- Brand positioning for communication
- Brand reputation and relevance
- Buyers, decision-makers and market influencers
- Calendar of specific actions/initiatives and content
- Communication and relationship platform
- Competitive differentiation and pricing
- Competitive environment and marketing diagnostic
- Decision-making journey of the consumer and customer
- Flow and channels of communication and relationship
- High performance team in sales and distribution channels – B2C
- High-performance ecosystem – B2B
- Investments and financial mode
- Management of product and category
- Marketing budget and financial indexes
- Pillars, objectives and goals of marketing and sales
- Portfolio of products and services
- Segmentation of consumers and customers
Innovation
- Disruption of industries and segments (businesses, products or services)
- Generation of trends and demand (businesses, products or services)
Knowledge
- Anthropological study
- Benchmarking
- Discussion group
- Ethnographic study
- Field research
- In-depth interviews
- Internal and external exploratory study
- Observation of buyer behavior
- Quantitative research
- Secondary data research
- Segmentation research
- Other
Journey and experience
- Agents and actions of influence
- Consumer and customer feelings and thoughts
- Decision tree, motivators and qualifiers of the decision to buy
- Drivers of loyalty and brand relevance
- Expectations and interactions with the brand
- Loyalty cycle and brand defenders
- Manageable and unmanageable points of contact
- Moments and stages in the ‘path to purchase journey’
Implementation and management
- Measurement, adjustments and corrections
- Tactical and operational actions and developments
SONNE Global
Consulting
São Paulo
+55 11 3093 9191
Rua Diogo Moreira, 132, 10º andar, Pinheiros
05423010 - São Paulo, SP, Brazil
Chermayeff & Geismar & Haviv 137 East 25th Street, 7th Floor
New York, NY 10010
