Oil and Gas
US$ 40.5 bn
EXPECTED EXPORTS FOR 2022
AVERAGE DAILY BARRELS OF OIL AND GAS PRODUCED IN BRAZIL
OF PARTICIPATION IN THE BRAZILIAN GDP FORECASTED FOR 2022
The natural oil and gas industry is one of the most significant in the world economy. Its importance is no different in Brazil. Despite the challenges that arose during the pandemic, global demand for oil significantly declined compared to 2019 due to lockdowns leading to lower usage of transportation in general. However, this trend has been reversing with the overall improvement of the world’s pandemic scenario, but the sector still faces a major challenge with the growth of the electric alternative, which has gained strength in recent years.
Oil Exploration Increase
It is estimated that over the next decade, the Brazilian oil sector will receive R$ 1.9 trillion investments focused on exploration, driving the production of 2.8 million barrels per day.
Gas Utilization Growth
There is no doubt about the essential role that gas will play in the world’s energy matrix by 2050. Given the scenario that indicates the prioritization of clean energy and carbon reduction in the future, gas production is expected to grow more than 100% in the coming decades.
The search for cutting-edge technologies has never been a priority in the oil and gas sector. However, in recent years, there has been a race to adopt Industry 4.0, with technological innovations focused on automation, such as Machine Learning, ranging from big data to digital Twins and the Dynamic Positioning System.
PETROPLUS hires SONNE to lead the design project of a new proprietary brand.
It is important to remember that just redesigning a brand is not enough. Depending on the erosion it may have suffered due to internal and market crises, it may be necessary to change it or even start a new company when the current one no longer meets demand.
In 2015, PETROPLUS hired SONNE to lead the brand’s concept design and all its language. The market had large competitors and the biggest challenge in this case was to catch the eye of the consumer. Therefore, together with the company’s management, a very different design from anything in the market was defined. A modern and bold design, aligned with the brand proposition.
See other SONNE cases on the side:
It is important to remember that just redesigning a brand is not enough. Depending on the erosion it may have suffered due to internal and market crises, it may be necessary to change it or even start a new company when the current one no longer meets demand. Each brand has its limit of elasticity and territory of operation that must be respected.
Maximiliano Tozzini Bavaresco
FOUNDER & CEO